Promotional Support
Need a little help driving awareness for your tour? We create and execute custom targeted marketing and PR plans to increase attendance and foster brand conversations beyond tour stops. We can work in conjunction with your in-house marketing or outside agency teams.
Dot Compliance
We’re experts on safety, guidelines, and compliance. By working with MRA, you can rest assured that your tour and any equipment associated with it will always be within regulation.
Event Staffing
A great event space is nothing without knowledgeable staff to manage it. Whether your mobile experience requires brand ambassadors, docents, or just someone to set up and tear down we’ll work with you to find the perfect people and train them to represent your brand or organization.
Route Support
As an MRA client, you’ll have a dedicated logistics team to take care of the details. We’ll research event locations, procure sites, pull necessary permits, and review and manage your tour schedule to help you spend less time driving and more time in front of customers.
Equipment Operational Lease
MRA’s operational lease program offers the flexibility to greatly reduce the overall cost of your tour. The program rolls in equipment, any interior upfit, wraps, drivers, road teams, fuel, etc that allows you to budget knowing your program costs before hitting the road. Best of all, any equipment and interior upfit provided by MRA is completely warrantied and maintained throughout the duration of the tour.
Design and Development
We'll work with you to either create a unique narrative, or translate your existing designs into a space that tells a captivating brand story. Whether developing a mobile tour for you or your client, we'll create an experience that's a reflection of the brand personally and attributes.
Our Program
MRA builds live brand experiences by engaging the target audience and stimulating the human senses with brand messaging in a controlled, comfortable environment. We provide the setting for a one-to-one dialogue delivering a first-hand immersive experience and brand interaction.
When done correctly, mobile experiential marketing:
Fosters long-term relationships. Builds brand loyalty. Increases awareness. Drives sales.
The Process
Story Telling
A visitor experience narrative developed through an exploration in desired outcomes, interactivity, and technology.
Development
Event vehicle selection and procurement, floor planning, trailer modification and interior upfitting.
Planning
Scheduling system developed and tour route objective identified. Teams assembled and trained.
Activation
Venue and site procurement. Host notifications, field sales reminders, and permits acquired.
Metrics
Event recap and basic tour analytics. Quantified data like attendance and samples issued to qualitative reports like first-hand feedback.